5. College of Communication

• Roderick Hart, PhD, Dean
• Mark Bernstein, EdD, Associate Dean, Student Affairs
• Stephen Reese, PhD, Associate Dean, Academic Affairs
• Janice M. Daman, MBA, Assistant Dean
• Darrell D. Rocha, BA, Assistant Dean

• http://communication.utexas.edu/

General Information

In an increasingly crowded and complex world, communication plays many roles. Accurate communication from person to person and from individual to public is essential to understanding, and understanding is basic to intelligent agreement or disagreement. The swift exchange of information permits business to grow, stimulates public taste, and brings about change while helping individuals and institutions to adapt to change. Decreasing the time between the discovery of new knowledge by scientist, scholar, or industrial experimenter and the comprehension of this knowledge by large segments of the public counteracts inertia and spreads the benefits of such discoveries. Communication makes possible the marshaling of public opinion and increases the effectiveness of forces for political progress.

The academic discipline of communication combines the characteristics of an art and of a science. Those who study communication as an art seek to improve in themselves and in others the oral, written, and visual skills of exchanging information. As a science, communication emphasizes the objective study and investigation of this fundamental aspect of human behavior.

The degree programs of the College of Communication do not represent all of the academic disciplines concerned with the process of communication or the effects of communication on the individual and society. Engineering and physics shape and design the instruments by which communication is transmitted, and in the process become involved with human desires and reactions. Linguistics investigates the symbols by which human beings convey messages to each other. All language study bears on the process of communication. Art, drama, music, and literature are forms of communication. Psychology studies the relationship of communication to the individual, and sociology examines the impact of communication on society. Education relies heavily on effective communication. Thus the student who majors in the College of Communication should find relationships between the major and every course in the program. The major should give focus to the student's educational experience at the University. Those who minor in one of the communication fields should find means of increasing their personal effectiveness through developing skill in writing and speaking and in discerning the role of the mass media in the communication process in society.

Facilities

In addition to the extensive library and computer resources of the University, certain special resources provide support for work in communication. Chief among them is the Jesse H. Jones Communication Center. Communication Building A (CMA) is a six-level building housing classrooms, offices, and sophisticated multimedia facilities. All of the instructional and office spaces are equipped with Ethernet. Communication Building B (CMB), a nine-level production building, houses Austin's public television station, KLRU, and the National Public Radio station KUT-FM. Also housed in Communication Building B are teaching and production facilities for the School of Journalism and the Department of Radio-Television-Film.

These facilities provide opportunities for academic programs that cross disciplinary lines, interrelate print and electronic media, and otherwise combine the resources of the college in ways not feasible within any one of the component units.

Although students have access to the college's computer writing laboratory, they are encouraged to purchase personal computers for their own use.

Financial Assistance Available through the College

The College of Communication has a large number of scholarships that are awarded annually. Students interested in receiving one of these scholarships should apply online early in the spring semester for scholarships to be awarded the following academic year. More information about college scholarships is available online and from the Office of Student Affairs. Each academic unit also offers scholarships to its students; information is given on the unit's Web site.

Academic Advising

The Office of Student Affairs, CMA A4.140, in collaboration with the academic units, oversees all advising in the college. To allow in-depth advising on specific programs of study, courses, and career choices in the major, each student is assigned an adviser. Students should meet with their advisers to select courses appropriate to the degree and to ensure that all degree requirements are met.

Some academic units require that the student be advised before registering to ensure that he or she takes courses in sequential order. Students in these units must see the academic adviser or a specific faculty member for approval to register for courses in the major. Finally, students should consult their advisers for assistance in preparing for graduation.

Communication Career Services

Communication Career Services (CCS) provides a variety of career development and job/internship search programs for students, alumni, and employers. The office's online systems link clients to the CCS job and internship databases and on-campus interviewing and rsum referral programs. Communication job and internship fairs, on-campus interviews, and a wide range of job search workshops and career exploration programs provide networking opportunities and allow students to explore their career options, gain experience, and build their career management skills. Individual career counseling, prelaw advising, and an extensive library and Web site offer additional resources to help candidates research and prepare for the job market in a wide variety of media, communication, and related industries.

As a complement to the assistance available from the college, the University's Career Exploration Center provides career counseling services to all students. The center offers professional career counseling, skill and interest inventories and tests, and assistance to students in choosing or changing their majors and considering graduate study.

The University makes no promise to secure employment for each graduate.

Student Organizations

Student organizations provide an opportunity for students to meet fellow students within their major, learn about a major or career, hear from professionals in the field, and gain hands-on experience in club administration and leadership. One organization students may join is the Communication Council, the governing body for student activities in the college. The Communication Council acts as a representative of all undergraduate communication students and sponsors college-wide programs such as Communication Week and Senior Celebration as well as other events throughout the year. A complete list of student organizations in the college is available online.

Admission and Registration

Admission to the University

Admission and readmission of undergraduate students to the University is the responsibility of the director of admissions. Information about admission to the University is given in General Information. Admission to a major may be restricted by the availability of instructional resources.

Admission Policies of the College

Students admitted to the University with deficiencies in high school units must remove them by the means prescribed in General Information. Course credit used to remove deficiencies may not be counted toward the student's degree.

A few students who already have a bachelor's degree and who are not candidates for an advanced degree are admitted to the college each year as nondegree students. Such students are admitted only with the approval of the appropriate academic unit head and the dean.

Registration

General Information gives information about registration, adding and dropping courses, transfer from one division of the University to another, and auditing a course. The Course Schedule, published before registration each semester and summer session, includes registration instructions, advising locations, and the times, places, and instructors of classes. The Course Schedule and General Information are published on the registrar's Web site. The printed General Information is sold at campus-area bookstores

Enrollment in upper-division courses in the College of Communication may be restricted because of limitations on instructional resources.

Academic Policies and Procedures

Grammar, Spelling and Punctuation Test

Journalism majors must earn a passing score of 45 on the College of Communication Grammar, Spelling and Punctuation (GSP) Test as described in the major requirements. Students who receive transfer credit for Journalism 315 must also take and pass the test before enrolling in subsequent courses in the major. All students must pass the test before enrolling in courses for which it is a prerequisite.

Students may take the test up to three times. A student who has not passed the test after three trials may enroll in a GSP review class offered each semester by the School of Journalism. The student may take the test a fourth and final time upon completion of the review class. If the student does not pass the test on the fourth trial, he or she may not enroll in any course for which the test is a prerequisite.

Students whose native language is not English may appeal to the School of Journalism to waive the three-trial limit. Information about test dates is available from the Division of Instructional Innovation and Assessment and the School of Journalism.

Honors

Senior Fellows Program

The Senior Fellows Program is a college-wide honors program providing a broad, interdisciplinary supplement to the student's major. The program is designed for students with the talent and interest to go beyond the usual undergraduate experience. Participants who complete four honors courses in communication with a grade of at least B in each earn the distinction of Senior Fellow. The coursework is undertaken in conjunction with the student's degree requirements. Students with a grade point average of at least 3.30 are invited to apply to participate during their junior and/or senior years. Requirements for admission include completion of the formal application process, which includes a written statement of purpose indicating why the student wishes to be part of the program, and an interview with members of the faculty committee that oversees the program. Twenty-five to thirty students are selected for the program each year.

Departmental Honors Programs

Each academic unit in the College of Communication offers an honors program to students majoring in the unit. Requirements for the programs vary, but all include (1) minimum grade point averages for admission to and continuance in the program; (2) three to six semester hours of honors coursework; and (3) completion in residence at the University of at least sixty semester hours of coursework counted toward the degree.

Each academic unit encourages eligible students to apply for admission to the honors program. Students who complete the program receive a certificate indicating "Special Honors in (name of field)." This notation also appears on the student's academic record.

Advertising Honors Program

Students who plan to seek special honors in advertising should apply to the department undergraduate adviser for admission to the honors program upon completion of sixty semester hours of coursework; they must apply no later than upon completion of ninety semester hours. A University grade point average of at least 3.50 and a grade point average in advertising of at least 3.50 are required for admission. The requirements for graduation with special honors are (1) Advertising 373H, Integrated Communications Campaigns: Honors, and 379H, Honors Tutorial Course, with a grade of at least B in each; (2) a University grade point average of at least 3.50 and a grade point average in advertising of at least 3.50; and (3) completion in residence at the University of at least sixty semester hours of coursework counted toward the degree of Bachelor of Science in Advertising.

Communication Sciences and Disorders Honors Program

Students who plan to seek special honors in communication sciences and disorders should apply to the department undergraduate adviser for admission to the honors program upon completion of ninety semester hours of coursework. A University grade point average of at least 3.00 and a grade point average in communication sciences and disorders of at least 3.50 are required for admission. The requirements for graduation with special honors are (1) Communication Sciences and Disorders 359H, Honors Tutorial Course: Reading, with a grade of at least B; (2) Communication Sciences and Disorders 379H, Honors Tutorial Course: Special Project, with a grade of at least B; (3) a University grade point average of at least 3.00 and a grade point average in communication sciences and disorders of at least 3.50; and (4) completion in residence at the University of at least sixty semester hours of coursework counted toward the degree of Bachelor of Science in Communication Sciences and Disorders.

Communication Studies Honors Program

Students who plan to seek special honors in communication studies should consult the communication studies undergraduate adviser upon completion of seventy-five semester hours of coursework. A University grade point average of at least 3.00 and a grade point average in communication studies of at least 3.50 are required for admission to the honors program. The requirements for graduation with special honors are (1) a major in communication studies; (2) Communication Studies 359H, Honors Tutorial Course: Reading, with a grade of at least B; (3) Communication Studies 379H, Honors Tutorial Course: Special Project, with a grade of at least B; (4) a University grade point average of at least 3.00 and a grade point average in communication studies of at least 3.50; and (5) completion in residence at the University of at least sixty semester hours of coursework counted toward the degree of Bachelor of Science in Communication Studies.

Journalism Honors Program

Students who plan to seek special honors in journalism should apply to the School of Journalism adviser for admission to the honors program upon completion of sixty semester hours of coursework; they must apply no later than upon completion of ninety semester hours. A University grade point average of at least 3.50 and a grade point average in journalism of at least 3.50 are required for admission. The requirements for graduation with special honors are (1) Journalism 379H, Honors Tutorial Course, with a grade of at least B; (2) a University grade point average of at least 3.50 and a grade point average in journalism of at least 3.50; and (3) completion in residence at the University of at least sixty semester hours of coursework counted toward the degree of Bachelor of Journalism.

Public Relations Honors Program

Students who plan to seek special honors in public relations should apply to the public relations adviser for admission to the honors program upon completion of sixty semester hours of coursework; they must apply no later than upon completion of ninety semester hours. A University grade point average of at least 3.50 and a grade point average in public relations of at least 3.50 are required for admission. The requirements for graduation with special honors are (1) Public Relations 377H, Integrated Communications Campaigns: Honors, and 379H, Honors Tutorial Course, with a grade of at least B in each; (2) a University grade point average of at least 3.50 and a grade point average in public relations of at least 3.50; and (3) completion in residence at the University of at least sixty semester hours of coursework counted toward the degree of Bachelor of Science in Public Relations.

Radio-Television-Film Honors Program

Students who plan to seek special honors in radio-television-film should apply to the department chair for admission to the honors program upon completion of seventy-five semester hours of coursework; they must apply no later than upon completion of ninety semester hours. A University grade point average of at least 3.00 and a grade point average in radio-television-film of at least 3.50 are required for admission to and continuation in the honors program. The requirements for graduation with special honors are (1) two semesters of Radio-Television-Film 378H, Honors Tutorial Course, with a grade of at least B each semester; (2) a University grade point average of at least 3.00 and a grade point average in radio-television-film of at least 3.50; and (3) completion in residence at the University of at least sixty semester hours of coursework counted toward the degree of Bachelor of Science in Radio-Television-Film.

University Honors

The designation University Honors, awarded at the end of each long-session semester, gives official recognition and commendation to students whose grades for the semester indicate distinguished academic accomplishment. Both the quality and the quantity of work done are considered. Criteria for University Honors are given in chapter 1.

Graduation with University Honors

Students who, upon graduation, have demonstrated outstanding academic achievement are eligible to graduate with University Honors. Criteria for graduation with University Honors are given in chapter 1.

Communication and Society Concentration

This concentration is designed for consumers and creators of messages in public contexts. It is open only to students in majors outside the College of Communication; any noncommunication student may enroll in any of these courses for which he or she meets the prerequisite. In addition to fulfilling the prerequisite, the student must have a University grade point average of at least 2.25 to enroll in any upper-division course in the College of Communication.

The communication and society concentration requires eighteen semester hours of coursework, consisting of two required courses and twelve hours of electives; nine hours of the elective work must be in upper-division courses. Of the eighteen semester hours required for the concentration, at least twelve must be completed in residence. At any time after enrolling in his or her last concentration course, the student should fill out a concentration completion form in the Office of Student Affairs. The form must be submitted by the deadline to apply for graduation in the student's final semester. Students who complete the concentration will receive verification.

A student who wishes to use the concentration to fulfill minor requirements should make certain these courses meet the requirements of his or her college.

Concentration Courses

Required Courses

• COM 309, Communication Technology and Society
• RTF 305, Introduction to Media Studies

Electives

• ADV 315, History and Development of Advertising
• COM 316M, Communication and Ethnic Groups
• CMS 306M, Professional Communication Skills
• CMS 332K, Theories of Persuasion
• CMS 342K, Political Communication
• J 360, Media Law and Ethics
• J 364E, The Mass Media and Society

US Latino and Latin American Media Studies Concentration

This concentration is designed to introduce students to United States Latino and Latin American issues in communication and the media and to give them the opportunity to prepare for professional work related to these areas. Completion of the concentration requires twelve semester hours of coursework, consisting of one required course and nine hours of elective work in upper-division courses. Any College of Communication student may enroll in any of the concentration courses for which he or she meets the prerequisite. The student must have a University grade point average of at least 2.25 to enroll in any upper-division course in the college.

The student must submit an application form online to the Office of Student Affairs in order to enroll in the US Latino and Latin American media studies concentration. Certain course prerequisites may be waived once the student completes the concentration application form.

Each degree program in the college imposes a limit on the number of hours in the college that may be counted toward the degree; each also imposes limits on the number of hours in the major that may be counted. For students who complete the US Latino and Latin American media studies concentration, these limits may be modified with the approval of the Office of Student Affairs.

Students should consult the Office of Student Affairs for additional information about the program and the coursework that meets concentration requirements. The courses that may be counted toward this concentration include, but are not limited to, the following.

Concentration Courses

Required Course

• COM 316M, Communication and Ethnic Groups; or RTF 316M, Communication and Ethnic Groups

Electives

• ADV 334, International Advertising
• ADV 378, Topic 2: Advanced Issues in Multicultural Markets
• J 340C, Topic 1: Mass Media and Minorities
• J 349T, Topic 4: International Reporting
• J 367E, Journalism in Latin America
• RTF 359S, Topic: Brazilian Media and Culture
• RTF 365, Topic: Race, Class, and Media

Courses for Teacher Preparation

The college does not currently offer a teaching certification program for any of its degrees. Students who wish to pursue teacher certification should consult the teacher certification officer in the College of Education.

Graduation

Special Requirements of the College

All students must fulfill the general requirements for graduation given in chapter 1. Students in the College of Communication must also fulfill the following requirements.

1. All University students must have a grade point average of at least 2.00 to graduate. In the College of Communication, a student who fails to achieve this grade point average in the normal 120 hours may register for up to forty additional hours in order to do so.
2. All communication majors must have a grade of at least C in each course taken in the College of Communication that is counted toward the degree; if the course is offered on the pass/fail basis only, the student must have the symbol CR.
3. The University requires that the student complete in residence at least sixty semester hours of the coursework counted toward the degree. In the College of Communication, these sixty hours must include at least eighteen hours of upper-division coursework and at least six hours of upper-division coursework in the major.
4. A candidate for a degree must be registered in the College of Communication either in residence or in absentia the semester or summer session the degree is to be awarded and must apply to the dean for the degree no later than the date specified in the official academic calendar.
5. An Air Force, Army, or Naval Reserve Officer Training Corps student who elects the basic and/or advanced program in air force science, military science, or naval science will not be approved for graduation until the student's government contract is completed or the student is released from the ROTC.
6. Each degree program is arranged to provide for the orderly progress of the student's coursework. A beginning student (including a transfer student with fewer than forty-eight semester hours of transferable credit) who registers for twelve semester hours or more must take at least nine semester hours, in at least three courses, of the coursework listed as prescribed work for one of the degrees in the College of Communication. The student must continue to take at least nine semester hours of the prescribed work each long-session semester until he or she has completed forty-eight semester hours of credit. The dean may adjust this rule in exceptional circumstances, or when the student has earned credit by examination, or when the student registers for fewer than twelve hours in a long-session semester.
7. No student in the College of Communication may repeat for credit a course in which he or she has earned a grade of C or better.

The Degree Audit

Students should verify the coursework they have completed and the coursework still needed for the degree by reviewing a degree audit at least once each semester with an adviser in the Office of Student Affairs. The degree audit is a computer-generated report of the student's progress in completing degree requirements. He or she may also create, print, and review an audit online through IDA, the Interactive Degree Audit system.

Although the degree audit normally provides an accurate statement of requirements, the student is responsible for knowing the requirements for the degree as stated in a catalog under which he or she is eligible to graduate and for registering so as to fulfill those requirements. Because the student is responsible for registering for the courses needed to fulfill degree requirements, he or she should seek an official ruling in the student affairs office before registering if in doubt about any requirement.

Applying for Graduation

To graduate, a student must be registered in the College of Communication and must file a graduation application with the Office of Student Affairs. A student who is enrolled in residence must submit the graduation application online. A student who is not currently enrolled should contact the Office of Student Affairs about the process to graduate in absentia.

The graduation application should be filed at the beginning of the student's last semester; it must be filed no later than the deadline given in the official academic calendar. No degree will be conferred unless the graduation application form has been filed on time.

Degrees

Degrees Offered

In the College of Communication, six undergraduate degrees are offered: Bachelor of Science in Advertising, Bachelor of Science in Communication Sciences and Disorders, Bachelor of Science in Communication Studies, Bachelor of Journalism, Bachelor of Science in Public Relations, and Bachelor of Science in Radio-Television-Film. In addition to the core curriculum, the requirements of each degree consist of special requirements, prescribed work, and major requirements; these are given later in this chapter under the heading for the degree. In addition, the student must fulfill the University-wide graduation requirements and the special requirements of the College of Communication.

A student may not earn more than two undergraduate degrees from the College of Communication. A student may not earn both the Bachelor of Science in Advertising and the Bachelor of Science in Public Relations.

Writing Requirement

As part of the prescribed work for all degrees in the college, students must complete two courses with a substantial writing component or a writing flag. If the writing requirement is not fulfilled by courses specified for the degree, the student must complete writing courses as electives or in addition to the number of hours required for the degree. Courses with a substantial writing component or writing flag are identified in the Course Schedule.

Communication and Culture Requirement

As part of the prescribed work for all degrees, students must complete three semester hours of coursework in the College of Communication dealing with the study of communication issues concerning at least one minority or nondominant group within the United States. Courses used to fulfill this requirement may also be used to fulfill other degree requirements. Multicultural courses include, but are not limited to, the following; all courses that fulfill this requirement are identified in the Course Schedule.

• ADV 371J, Advertising and Society
• ADV 378, Topic 2: Advanced Issues in Multicultural Markets
• ADV 378, Topic: African Americans and the Media
• COM 316M, Communication and Ethnic Groups
• CMS 314L, Language, Communication, and Culture
• CMS 340K, Communication and Social Change
• CMS 355K, Intercultural Communication
• CMS 365K, Male-Female Communication
• CMS 367, Topic: Language and Culture
• CSD 308K, Perspectives on Deafness
• CSD 360M, Communication and Deaf People
• J 335, Narrative Journalism
• J 340C, Topic 1: Mass Media and Minorities
• J 340C, Topic 2: African Americans and the Media
• J 340C, Topic 3: Journalism and Religion
• J 340C, Topic: African American Athletes and the Media
• J 340C, Topic: Leadership, Management, and the Media
• J 340C, Topic: Women and the News
• RTF 331K, Topic 1: Cult Movies and Gender Issues
• RTF 331K, Topic 2: Television and Theories of Gender
• RTF 359S, Topic 1: Hispanic Images and Counterimages
• RTF 365, Topic 4: History of United States Latino Media
• RTF 365, Topic 6: Latinos and Media
• RTF 370, Topic: Women and Film

Applicability of Certain Courses

Internship Credit

Some communication degree programs require an internship; in other programs, students may elect to complete an internship. In either case, the student must be a communication major and must meet the prerequisite for the internship course. Up to but no more than four semester hours of credit in internship courses may be counted toward the student's degree.

Physical Activity Courses

Physical activity (PED) courses are offered by the Department of Kinesiology and Health Education. They are counted among courses for which a student is enrolled, and the grades are included in the grade point average. However, these courses may not be counted toward a degree in the College of Communication.

ROTC Courses

No more than nine semester hours of credit for air force science, military science, or naval science courses may be counted toward any degree in the College of Communication. Such coursework may be counted only as lower-division electives in degree programs that have room for such electives, and only by students who have completed the third and fourth years of the ROTC program. ROTC courses may not be substituted for any specific required course.

Concurrent Enrollment and Correspondence and Extension Courses

Credit that a University student in residence earns simultaneously by correspondence or extension from the University or elsewhere or in residence at another school will not be counted toward a degree in the College of Communication unless specifically approved in advance by the dean. Requests to take communication courses by correspondence or extension are normally disapproved. A student in his or her final semester may not enroll concurrently at another institution in any course that is to be counted toward the degree. No more than 30 percent of the semester hours required for any degree offered in the College of Communication may be taken by correspondence.

Courses Taken on the Pass/Fail Basis

A student in the College of Communication may count toward the degree up to fifteen semester hours of coursework in elective subjects outside the College of Communication taken on the pass/fail basis. No course required for the degree and taken in residence may be taken pass/fail, unless the course is offered only on that basis. The student may also take examinations for credit in elective subjects on the pass/fail basis; credit earned by examination is not counted toward the total of five courses that the student may take on this basis. If a student chooses to major in a subject in which he or she has taken a course pass/fail, the academic unit that offers the major determines whether the course may be counted toward the student's major requirements. Complete rules on registration on the pass/fail basis are given in General Information.

Bible Courses

No more than twelve semester hours of Bible courses may be counted toward a degree.

Bachelor of Science in Advertising

To be awarded the degree of Bachelor of Science in Advertising, the candidate must complete 120 semester hours of coursework and must fulfill the University-wide graduation requirements, the college graduation requirements, and the special requirements, core curriculum, prescribed work, and major requirements below.

Areas of Study

Texas Advertising Management Program

All students seeking a Bachelor of Science in Advertising begin in the Texas Advertising Management program. This program is designed for students interested in a variety of professional careers, including advertising management positions in a wide range of advertising, sales promotion, direct response, promotional products, and related agencies. Students planning to work for advertisers, such as manufacturing or service companies, rather than for agencies, may also meet their goals through the Texas Advertising Management program. The program focuses on an integrated approach in which communication problems are addressed with a variety of tools, including advertising, public relations, sales promotion, and direct response. Students must complete eight courses: Advertising 318J, 325, 344K, 345J, 350 (or 468K, if applicable), 370J, 371J, and 373. In addition, all students must complete at least twelve semester hours of electives within the Department of Advertising. Students may remain in this program for flexibility in their choice of electives, or they may choose to apply for acceptance into one of three specialty areas of study described below: Texas Creative program, Texas Media program, or Texas Interactive program.

Texas Creative Program

This program is designed to mold talented students into skilled advertising copywriters and art directors. To achieve that goal, it focuses on the creative and strategic thinking required to make the highest quality advertising messages. The program consists of Advertising 343K, Portfolio I; 468K, Portfolio II; and 468L, Portfolio III. In these three courses, students are expected to learn conceptual and critical thinking skills, computer design and page layout skills, and copywriting. The sequence also helps students develop the portfolio of creative work that is required of those seeking jobs in advertising.

Students who complete Advertising 325 with a grade of at least B may apply for admission to the Texas Creative program. Applications are generally distributed during the last week of class, and decisions are posted the following week. Students who are accepted into the program may enroll in Advertising 343K the following semester; those who are not accepted may apply again the following semester, but students may apply only twice. Student work is reviewed each semester, and advancement through the program is contingent on the quality of portfolio development.

Texas Media Program

This program is designed to help students develop the characteristics that define success in advertising media planning, buying, sales, and new media development. Because advertising media is a broad and quickly evolving industry, the program offers a variety of courses, allowing students to focus their training and allowing the program itself to adapt to industry developments.

Students who complete Advertising 345J with a grade of at least B may apply for admission to the Texas Media program. Applications are accepted online each semester during the consent period; applicants are also interviewed briefly. A list of those admitted is posted before registration for the following semester. Those who are not admitted may apply again the following semester, but students may apply only twice.

Texas Media students complete three upper-division courses, which may be counted as upper-division advertising electives. All students in the program complete Advertising 377 (Topic 1: Advanced Media Strategies), a seminar and hands-on, project-based course. For their other two courses, students choose from topics of Advertising 377. Courses in the program may be taken concurrently. Most students complete the program in two semesters.

Texas Interactive Program

This program is designed to give students a better understanding of interactive communication in the context of advertising, direct response, sales promotion, and other forms of integrated promotional communication. It encourages students to explore cornerstone communication topics not only as academic subjects or business applications but also as part of their everyday lives and the lives of the consumers with whom they interact. The classes are intended to develop in students the creative and critical thinking skills necessary to participate in the interactive marketplace and, ultimately, to contribute to its development.

Students who complete Advertising 345J with a grade of at least B may apply for admission to the Texas Interactive program. Applications are available from the undergraduate adviser's office in the Department of Advertising; completed applications are accepted each semester during the consent period.

Texas Interactive students complete three upper-division courses, which may be counted as upper-division advertising electives; these are Advertising 447, 350, and 377 (Topic 3: Digital Media). They also complete a section of Advertising 373 that is limited to Texas Interactive students. Students must take Advertising 447 and 377 before 350 and 373.

The Consent Procedure

Part of the prerequisite for some advertising courses is consent of the instructor received prior to registering. To be able to register for such a course, a student must first ask for and receive the instructor's consent. The student may be invited to an interview with the instructor or may be asked to provide supporting materials, such as an application or an essay. The student is responsible for knowing the deadline to apply. Consent forms are available online and in the Department of Advertising.

Special Requirements

To enroll in upper-division advertising courses, a student must have completed Advertising 318J in residence with a grade of at least B, and must have a University grade point average of at least 2.25 and a grade point average in courses in the College of Communication of at least 2.00. Students who do not fulfill these requirements will be dropped from upper-division advertising courses, normally before the twelfth class day. The grade point average requirement is waived for the transfer student during the first semester of coursework, while he or she is establishing a University grade point average. Students may enroll in Advertising 318J no more than twice.

In addition, advertising majors must have a grade of at least C in each course taken in the College of Communication that is counted toward the degree and a grade of at least C in each course counted toward the major requirements; if the course is offered on the pass/fail basis only, the student must have the symbol CR.

Core Curriculum

All students must complete the University's core curriculum, described in chapter 2, as well as the prescribed work for the Bachelor of Science in Advertising that is listed below. In some cases, a course required for the BSAdv may also be counted toward the core curriculum; these courses are identified below.

Prescribed Work

1. Three semester hours in English or rhetoric and writing in addition to the courses required by the core curriculum.
2. Two courses with a writing flag or a substantial writing component. Courses that fulfill this requirement are identified in the Course Schedule. They may also be used to fulfill other degree requirements.
3. Three semester hours of coursework in the College of Communication dealing with the study of communication issues concerning at least one minority or nondominant group within the United States. Courses that fulfill this requirement may also be used to fulfill other degree requirements. A partial list of these communication and culture courses is given in this chapter. A complete list is available in the college's Office of Student Affairs before registration for each semester and summer session. The courses are also identified in the Course Schedule.

4. Students must demonstrate fourth-semester-level proficiency in a foreign language. Courses taken to meet this requirement may not be taken on the pass/fail basis.

   Students who enter the University with a foreign language deficiency must take the first two semesters in a foreign language without degree credit to remove the deficiency.

   The usual course sequence is 406 or 506, 407 or 507 or 508K, 312K, and 312L. For some languages, different course numbers are used; such courses may be counted toward this requirement if they are designed to provide first-semester-level through fourth-semester-level proficiency. Credit may be earned by examination for any part of the sequence.

   An extensive foreign language testing program is available at the University. Students with knowledge of a language are encouraged to take appropriate tests both to earn as much credit as possible and to be placed at the proper level for further study. Students should consult the Division of Instructional Innovation and Assessment or the department concerned for information on testing.

5. Statistics and Scientific Computation 306, completed in residence. This course also meets the core curriculum mathematics requirement.
6. Twelve semester hours of coursework in the McCombs School of Business, preferably three hours in marketing, three hours in accounting, three hours in either legal environment of business or finance, and three hours in management. At least six of the twelve hours must be in upper-division coursework. Marketing 338 may not be used to fulfill this requirement.
7. At least thirty-six semester hours of upper-division coursework.
8. No more than twelve semester hours of transfer credit in advertising may be counted toward the degree.
9. Enough additional coursework to make a total of 120 semester hours. No more than forty-two hours in advertising and no more than thirty-six hours in any other single field may be counted toward the degree.

Major Requirements

1. At least thirty-six but no more than forty-two semester hours of advertising, of which at least twenty-four hours must be upper-division. The following courses are required: Advertising 318J, 325, 344K, 345J, 350 or 468K, 370J, 371J, and 373. The student must complete Advertising 318J in residence with a grade of at least B.
2. At least six semester hours of coursework must be taken in the College of Communication but outside the department. However, no student may count toward the degree more than forty-eight hours (including transfer credit) in College of Communication coursework.
3. No College of Communication course to be counted toward the degree and no course to be counted toward major requirement 1 above may be taken on the pass/fail basis, unless the course is offered only on that basis.

Order and Choice of Work

First Year

1. The student must take three courses from the following group each semester:

   1. Rhetoric and Writing 306.
   2. Courses to be counted toward the history, government, social science, mathematics, and natural science areas of the core curriculum.
   3. Courses in a foreign language.
2. Enough additional coursework to raise the student's course load to fifteen or sixteen hours each semester. Courses should be chosen with the guidance of a college adviser.

First-year students may not take two beginning foreign language courses in the same semester. First-year students may not take more than eight semester hours in one department.

Second Year

1. The student must take three courses from the following group each semester; four are recommended:

   1. English 316K and any three-semester-hour course in English or rhetoric and writing.
   2. Courses to be counted toward the history, government, social science, mathematics, and natural science areas of the core curriculum.
   3. Courses in the foreign language, unless the language requirement has been fulfilled.
2. Advertising 318J.
3. Statistics and Scientific Computation 306.
4. Enough additional coursework, if needed, to raise the student's course load to fifteen or sixteen hours each semester. Basic courses in accounting, studio art, and computer sciences are especially recommended.

Third and Fourth Years

1. Two courses with a substantial writing component or a writing flag.
2. Any remaining courses in the core curriculum and the prescribed work.
3. The remaining courses listed as major requirements.
4. Upper-division electives chosen to support the major. Advertising majors normally emphasize economics, government, history, English, sociology, psychology, marketing, or management.