Marketing
- Master of Science in Marketing
- Doctor of Philosophy
Facilities for Graduate Work
The McCombs School contains the physical facilities, computing systems, and research centers that support graduate work. Of particular relevance to marketing students are the McCombs School Behavioral Research Laboratory and the Center for Customer Insight and Marketing Solutions, which works to develop pragmatic, market-relevant management knowledge, skills, and experience.
Areas of Study
Graduate work in marketing is offered in the following areas: buyer behavior, marketing management, and quantitative methods.
Graduate Studies Committee
The following faculty members served on the Graduate Studies Committee in the spring semester 2006–2007.
- Mark I. Alpert
- Susan M. Broniarczyk
- Eli P. Cox III
- William H. Cunningham
- Kate Gillespie
- Linda L. Golden
- Wayne D. Hoyer
- Julie R. Irwin
- Romana Khan
- Vijay Mahajan
- Leigh M. McAlister
- Robert A. Peterson
- Rajagopal Raghunathan
- Garrett Sonnier
- Raji Srinivasan
- Frenkel Ter Hofstede
Admission Requirements
Admission to the program is extremely competitive. Admission decisions are made by the Doctoral Admission Committee and are based on a balanced consideration of multiple factors, including academic credentials, test scores, work experience, personal statement, and letters of recommendation.
Degree Requirements
Master of Science in Marketing
The Master of Science in Marketing degree is offered only to students who are enrolled in the doctoral program in marketing. This degree is offered in three options: with thesis, with report, and without thesis or report. The thesis option requires at least thirty semester hours of credit; the report option, at least thirty-three hours; and the option without thesis or report, at least thirty-six hours. All coursework must be logically related, and the student’s entire program must be approved by the graduate adviser.
Doctor of Philosophy
To be admitted to candidacy for the doctoral degree, the student must (1) fulfill the core course requirements in marketing and research methods; (2) satisfy the first-year summer paper requirement; (3) complete course requirements in the area of specialization; (4) pass a written comprehensive exam by the end of the second year in the program; and (5) select a dissertation topic and dissertation committee. The student then submits a dissertation proposal for committee approval, conducts dissertation research, completes dissertation coursework, and defends the final dissertation research before the dissertation committee. A well-prepared student generally completes the program in four to five years.
For More Information
Campus address: College of Business Administration Building (CBA) 7.202, phone (512) 471-1126, fax (512) 471-1034; campus mail code: B6700
Mailing address: The University of Texas at Austin, Graduate Program, Department of Marketing, 1 University Station B6700, Austin TX 78712
E-mail: mktphd@mccombs.utexas.edu